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Life is Better On Two Wheels

Visit Lowlands Europe and its love affair with the bicycle becomes apparent very quickly. If you were to sit on the patio of a Dutch street-side café enjoying an ale or an espresso, you’d notice dozens of cyclists pedaling by on their way to work, shopping, or just out for a casual ride. Bikes add life and vibrancy to cities that embrace them, and we share this velo-love by sponsoring annual bike races at our Cafés, supporting local racing teams and organizing weekly rides from many of our cafés.

Life is Better On Two Wheels

Visit Lowlands Europe and its love affair with the bicycle becomes apparent very quickly. If you were to sit on the patio of a Dutch street-side café enjoying an ale or an espresso, you’d notice dozens of cyclists pedaling by on their way to work, shopping, or just out for a casual ride. Bikes add life and vibrancy to cities that embrace them and we share this velo-love by sponsoring annual bike races at our Cafés, supporting local racing teams and organizing weekly rides from many of our cafés.

Our Cafés

We go out of our way to make cyclists feel like first-class citizens when they ride to our cafés. Our locations all feature ample, secure bike racks, and our Mequon location, which is located adjacent to the Ozaukee Interurban Trail, even features a large, covered bike parking area with a water bottle filler and a bike pump for riders. In other words, spandex is welcome.

Our Teams

While cycling in Europe is viewed as more of a mode of transportation than a sport, a long tradition of competitive achievement on two wheels inspires Lowlands Group to nurture the sport here in the United States. We proudly support these teams and the riders who compete each season in a sport they love.

Hollander-Benelux Racing

The name should sound familiar, and if you’ve ever been to one of their races, chances are you’ve seen the “Orange Blur” of one of their Women’s, Men’s or Junior’s team members pass you by. Find out more by visiting them on Facebook, or even buy their distinctive kit to rock on your next training ride.

Velocause Centraal Cycling

A team whose whole purpose is giving back to the community. In addition to donating race winnings to local charities, our Café Centraal provides hot cooked meals that team volunteers serve at Meta House, an organization which provides women’s addiction treatment. Check the team out on Facebook.

Our Rides and Races

Great cycling events don’t just happen by themselves. It takes planning, hard work, volunteers and financial support. We are major supporters of the annual Tour of America’s Dairyland, the largest competitive road cycling event in the United States, including sponsoring its Granfinale Competition. In addition, we also sponsor these amazing cycling events:

Café Centraal
Bay View Classic

We’re title sponsors of this annual crit race held right out the front doors of our very own Café Centraal. Enjoy a bier on our patio and watch the race unfold before your bleary eyes.

Downer
Classic

One of the longest running criterium races in the U.S. and wildly popular with racers and spectators alike. Expect a crowd. The course leads right past the original Café Hollander location.

Santa Cycle Rampage

What started as a simple pub crawl consisting of a few cyclists dressed up as Santa has blossomed into an event so large we named a bier after it. Now run by the Wisconsin Bike Fed, our Cafés continue to serve as official Santa Gathering Places to warm up chilled winter riders.

Tour de Lowlands

Paying homage to the great Spring Classics races of Europe, the Lowlands Group is the title sponsor of the Bike Fed’s new Wisconsin Spring Classics Series, which is a series of organized rides all around Wisconsin. The latest addition to the series is the “Tour de Lowlands” which is a 50-mile loop that passes many of our Grand Cafés.

Weekly Rides

Most importantly, in the spring through fall seasons, we host weekly rides at many of our cafés for those looking for a fun group to train with. The rides are organized by volunteers of our Hollander-Benelux Racing team, but open to anyone who is interested in joining. Check out our schedule on blackriver for specific ride times and locations.

Friendly Territory

We’re far from alone in our love for all things velo. Here are just a few organizations that are doing great work to promote cycling throughout Milwaukee and Wisconsin.

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