Lowlands’ European Vacation
Every year, Lowlanders travel to Europe to experience “Gezellig” first-hand. It’s the best part of our jobs; a chance to absorb new aspects of Lowland European culture, including bier, cycling, culinary trends, and architecture. We do it first and foremost to brainstorm exciting new ways to bring that culture to life in our cafés, but it’s also a chance to reward employees who have gone above and beyond to help us in our mission to bring the feeling of gezellig stateside, and to reconnect with our brewery partners and friends abroad. It’s an annual pilgrimage that reminds us why it is we do what we do.
This year, Lowlands Group is taking a crew of sixteen travelers from Milwaukee to the Netherlands, through Belgium, and back again. We’ll be tasting and touring our way through Brussels, Bruges, Utrecht, Antwerp and Gent from August 30th to September 6th, and we invite you to follow along on our adventures on Facebook and Instagram.