All Treats, No Tricks at Lowlands

Celebrating October with a Hollander Birthday, Kids Eat Free, Double Points Days, and MORE!
October is in full swing, and Lowlands Group is turning up the fun! From spooky sips to birthday bashes and kid-approved treats, we’ve got something for everyone this month.
October 18 | Café Hollander – Downer | Historic Downer Avenue’s Haunted Halloween
Get into the Halloween spirit with $5 Dogfish Head Punkin Ale at Hollander Downer. Bonus: all proceeds go to the Boys and Girls Club of Greater Milwaukee. Learn more about all the fun happening on Downer Ave here.
October 20–27 | Café Hollander – Madison Turns 10!
We’re celebrating a whole decade of delicious bites, handcrafted cocktails, and unforgettable memories at Café Hollander Madison! Join us for a week-long celebration packed with surprises:
- Monday, October 20 – Monday, October 27
- Spend $50 and get a scratch-off—you could walk away with something sweet!
- Monday, October 20 – Wednesday, October 23
- DOUBLE POINTS on every visit—rack up rewards while you sip and snack!
- If you’re not already a member of Lowlands Royaal Perks, sign up now and get a head start on earning rewards! You get 120 points just for signing up. Reach 125 and get $10 off your next visit! Join now at lowlandsgroup.com/rewards.
- Wednesday, October 23
- Dancing Goat Tasting Table & Happy Hour
- Savor our specialty cocktail, Southern Sunset, and take home a bottle of Limousine Rye Single Barrel for $45—perfect for celebrating in style.
It’s our way of saying thank you to the Madison community for 10 amazing years at Hilldale Mall. Come for the food, stay for the fun, and let’s make this birthday unforgettable!



October 26 | Café Hollander – Madison | Hilldale-O-Ween
Halloween fun is calling! Costumes, treats, and a festive vibe await—don’t miss it. Learn more here.
October 25–26 | All Lowlands Group Locations | Little Ghouls Eat Free!
Yep, you read that right. Kids in costume eat FREE on Halloween Weekend! (Limit one kids meal per child per visit.)
From spooky sips to birthday cheer, trick-or-treat fun to double points days, October at Lowlands is all about good eats, great vibes, and unforgettable moments. Come play, sip, and celebrate with us!